DISCOVER
FRENCH TOUCH
FRENCH TOUCH is first and foremost a Show with the participation of Polish and French artists. It has been on the Polish market for 11 years now, and with each subsequent edition it surprises with its grandeur and leaves an indelible impression! Broadcasted live on prime time television every year, it attracts millions of viewers in front of their screens. After the show – the After Party! This is not only an opportunity to relax in a good company, but also to make interesting business contacts! For more information, see the Show section.
FRENCH TOUCH is also a commercial action! It consists of discount offers and an exceptional range of French or French-inspired products. More than 3,800 sales and service points are taking part in it. Read more in the section on the Commercial Action.
Each year, the Gala and the Commercial Action are also accompanied by an edition of the prestigious magazine La belle vie! – available free of charge in print and online, records several million downloads per year. See more information in the Magazine section.
Watch the video
FRENCH TOUCH 2025 
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FRENCH TOUCH 2025 ·
FRENCH TOUCH 2025 ·
FRENCH TOUCH 2025 ·
FRENCH TOUCH 2025 ·
COMMERCIAL ACTION
For companies and shops, FRENCH TOUCH is an opportunity to promote unique know-how and French or French-inspired products.
For consumers, it offers access to special promotional offers and an exceptional range of goods.
The FRENCH TOUCH Commercial Action in October is an occasion for retail and service businesses to participate. The promotional offers of our partners are presented in social media and in mailings.
The FRENCH TOUCH commercial event gives customers “AN APPETITE FOR FRANCE” and the French lifestyle.
MAGAZINE
LA BELLE VIE !
Every year in October, the magazine La Belle Vie ! enchants with beautiful photos and interesting articles. Reading it, is like a journey into the heart of French culture.
The editorial line of La Belle Vie! is very elegant. With a layout that leaves plenty of space for illustrations, the magazine covers a variety of topics that may interest readers: music, cinema, fashion, art, culinary, tourism and business, it’s a journey between tradition and trends.
Also worth noting are the pages devoted to business
– these are the so-called “blue pages of business”, where we give voice to our Partners.
Distributed free of charge, it reaches about 1.3 million readers offering the opportunity to present products and brands to a wide audience, in a very attractive context.
In 2024, with great pleasure, we put its tenth issue into your hands. We invite you to read it!
MAGAZINE ADVERTISING PRICE LIST
Double page: 30,000 PLN NET
Single page: 20 000 PLN NET
2 cover: 30 000 PLN net
3 cover: 30 000 PLN NET
4 cover: 40 000 PLN net
Insert: contact us
SHOW
FRENCH TOUCH
16.10.2025
French Touch, broadcast on television, is a show that attracts significant viewer interest. We’ll announce the names of the artists participating in the 2025 edition very soon!
The Show French Touch La Belle Vie, which takes place every year in the prestigious interior of the Grand Theater – National Opera in Warsaw, is the highlight of the season.
In addition to the colorful show, which includes performances by the best French and Polish artists, as well as rising stars of the music scene, we can admire the magnificent scenery and spectacular performances by French dance troupes.
What sets our event apart are the exceptional Polish-French musical duos, which could not exist without French Touch. In short, this is an event worth waiting for!
But French Touch is much more than simply a concert. After the Show, there is a prestigious After Party in the foyer of the Grand Theater with music, snacks and drinks, which continues at the Opera Club after midnight!
GALA TICKETS PRICE LIST:
SHOW, AFTER PARTY & OPERA CLUB:
– Tickets in zone I: 2000 PLN net
– Tickets in zones II-III-IV: 1700 PLN net
– Tickets in zone V: 1200 PLN net
SHOW & OPERA CLUB:
– Tickets in zone VI: 800 PLN net
Seats are allocated in order of ticket purchase.
COOPERATION
GALA FRENCH TOUCH:
- 40 tickets (10 in zone I and 30 in zones II-III-IV) with personalized covers to the Show, After Party and Opera Club
- 4 cocktail tables personalised with your logo during the After Party
- 4 invitations to the Before-Artists’ Dinner
LOGO VISIBILITY:
- During the on-stage acknowledgements
- On the sponsorship wall
- On the screens in the Theatre in the form of the logo and a 15 sec. spot
- Possibility of adding a gift to the gift bags.
DIGITAL CAMPAIGN:
- 10 publications on social media (FB, IG, YT, LNKD)
- 3 mailing campaigns
- 1 main banner on FT website for 2 months
- Presence on FT website in Partners section
MAGAZINE LA BELLE VIE! :
- 2 pages of advertising
- 2 pages of sponsored article
PR CAMPAIGN:
- Press fiche in the press dossier (L-format)
OUTDOOR CAMPAIGN:
- Logo presence in the campaign (min. 1000 media)
ELEMENTS OF THE EVENT’S VISUAL IDENTIFICATION
GALA FRENCH TOUCH :
- 20 tickets in zones II-III-IV with personalized covers to the Show, After Party and Opera Club
- 3 cocktail tables personalized with your logo during the After Party
LOGO VISIBILITY:
- During the on-stage acknowledgements
- On the sponsorship wall
- On the screens in the Theatre
- Possibility of adding a gift to the gift bags.
DIGITAL CAMPAIGN:
- 5 publications on social media (FB, IG, YT, LNKD)
- 2 mailing campaigns
- 1 main banner on FT website for 1 months
- Presence on FT website in Partners section
MAGAZINE LA BELLE VIE!:
- 2 pages of advertising or sponsored article
PR CAMPAIGN:
- Press fiche in the press dossier (M-format)
ELEMENTS OF THE EVENT’S VISUAL IDENTIFICATION
GALA FRENCH TOUCH :
- 10 tickets in zones II-III-IV with personalized covers to the Show, After Party and Opera Club
LOGO VISIBILITY:
- During the on-stage acknowledgements
- On the sponsorship wall
- On the screens in the Theatre
- Possibility of adding a gift to the gift bags.
DIGITAL CAMPAIGN:
- 2 publications on social media (FB, IG, YT, LNKD)
- 1 mailing campaign
- 1 banner on FT website for 1 months
- Presence on FT website in Partners section
MAGAZINE LA BELLE VIE!:
- 1 page of advertising
PR CAMPAIGN:
- Press fiche in the press dossier (S-format)
ELEMENTS OF THE EVENT’S VISUAL IDENTIFICATION
GALA FRENCH TOUCH :
- 10 tickets in zone V with personalized covers to the Show, After Party and Opera Club
LOGO VISIBILITY:
- During the on-stage acknowledgements
- On the sponsorship wall
- On the screens in the Theatre
- Possibility of adding a gift to the gift bags.
DIGITAL CAMPAIGN:
- Presence on FT website in Partners section
MAGAZINE LA BELLE VIE!:
- 1 page of advertising
ELEMENTS OF THE EVENT’S VISUAL IDENTIFICATION
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PARTNERS
Président is a global brand for which it is important to be as close as possible to its consumers every day. In Poland, Président cheeses have been present for more than a quarter of a century and have a large group of loyal buyers, as evidenced by the brand’s strong market position. To meet the expectations of Polish consumers, Président has expanded its product range and introduced white cheeses, fresh cream and butter.
BNP Paribas Cardif is an insurance company that has been creating and offering insurance for 50 years through close collaboration with partners in various sectors.
We offer a range of life, health and non-life insurance products to customers of banks, retail chains, e-commerce companies and car manufacturers. Our mission is to make insurance more accessible and enable our partners’ customers to plan their future with peace of mind and make their dreams come true.
The beauty is in the simplicity. The taste is hidden in Bonne Maman.
The secret of Bonne Maman is simple – natural ingredients and a traditional home recipe!
Bonne Maman is the symbol of delicious French breakfasts. The sweet story of Bonne Maman began in 1971 in a small French village. This is where the most popular jam in France today is made, and its trademark is the iconic jar with its red and white checked lid and elegant label.
Bonduelle is a French agri-food group that has been offering and promoting plant-based foods around the world for 170 years. In Poland, the Bonduelle brand has been present for more than 30 years and has quickly become a leader in the domestic market for canned vegetables.
BSJP | bnt to interdyscyplinarna kancelaria prawna o międzynarodowym zasięgu i jedna z wiodących w Polsce kancelarii dla biznesu.
Jesteśmy obecni w czterech lokalizacjach w Polsce (Warszawa, Gdańsk, Katowice, Poznań), gdzie eksperci różnych specjalizacji pracują w wielojęzycznych zespołach na rzecz klientów krajowych i zagranicznych. Należymy do liderów rynku w zakresie obsługi klientów niemieckich, nordyckich i francuskich w Polsce.
The Castel Freres family has more than 70 years of experience in the production and sale of wine. On this basis, it has created Castel Châteaux et Grands Crus – 20 extraordinary estates. Each is different, but each reflects the best of the region. They present a diversity of landscapes, grape varieties, personalities and winemaking styles.
Caudalie is a family-owned cosmetics company originating from the Bordeaux region that combines the power of natural ingredients from the vine and grape with innovation.
Note – Caudalie is a pioneering brand that constantly collaborates with top research laboratories such as Harvard Medical School. Collaborative research has led to the discovery and patenting of unique, innovative anti-ageing ingredients. The brand’s mission is to remain the most effective brand of pure, natural cosmetics, as well as the most eco-responsible.
Dassault Systèmes, a 3DEXPERIENCE® Company, is a catalyst for human progress. We provide companies and individual users with virtual collaborative environments to develop sustainable innovations.
Opera Club is an exclusive venue maintained in an oriental climate. We provide comprehensive organization of any event. We help create the entire scenario of the event from technical, music and catering services to the decor.
Jurajska is a natural mineral water, drawn from the rocks of the Krakow-Czestochowa Jurassic Highlands, rich in calcium and magnesium. It has a unique mineral composition that is ideal for daily consumption and has a positive opinion of the Institute Matki i Dziecka.
Biosthétique offers a highly effective specialist skincare concept with individual solutions for every hair and skin type.
That’s the philosophy. That’s the culture. Our culture.
Le Petit Olivier, cosmetics close to nature.
Created 20 years ago in the south of France in Salon-de-Provence, the Le Petit Olivier brand draws its inspiration from the very heart of true, authentic Provence. We are convinced that natural beauty is very precious and should be respected. That is why we have always attached importance to offering products made in France, combining nature, pleasure of use and effectiveness. They will help you create a comfortable daily beauty ritual.
Made in France
Cafe Sati coffee roasting plant is an Alsatian family business founded by Georges Schulé in 1926 in Strasbourg.
More than 30 years ago, Cafe Sati Poland, a subsidiary based in Kwidzyn, was established, an undisputed leader in the flavored coffee market.
LOT Polish Airlines is among a small group of the longest established carriers in the world.
With a modern fleet and an extensive route network, they offer safe and comfortable travel around Poland, Europe, Asia and North America. LOT Polish Airlines’ membership in the world’s largest alliance Star Alliance, the provision of charter services and cooperation with many recognized airlines provide passengers with solutions and quality at the highest level.
MONIN is a leading brand of PREMIUM class syrups, fruit purees, cocktail bases and liqueurs.
SCM is the exclusive importer of MONIN products in Poland. The company’s main areas of activity are development and creation of new solutions in the category of products and beverages for the HORECA channel, as well as consulting in their processing.
This luxury hotel is located in the heart of Warsaw, close to the Saxony Garden, the Old Town, the Castle and the National Opera. It is the ideal place for business and leisure travellers. At the heart of the hotel is the restaurant La Brasserie Moderne, which offers a seasonal menu combining the richness of French tradition with Polish accents.
Delicious ready-made dish Just heat it up!
Ślimaki Zdrowo Zakręcone are Polish snails with butter and herbs. Rich in protein and a natural aphrodisiac. Add a baguette, candles, a bunch of friends and enjoy the moment….
Unum is an insurance company that has been operating in the United States since 1848, the United Kingdom and Poland. Our mission is to provide our customers with security and peace of mind.
Our range of products for individuals and groups includes life insurance, cover for a wide range of illnesses including cancer and heart disease, hospital stays, as well as policies that help build capital for the future in addition to protection. More than 7,000 companies and 430,000 Poles already put their trust in us because we protect the most precious thing of all: life. Their lives.
VINCENT BOULANGERIE PATISSERIE is the brand behind Warsaw’s longest established chain of French bakeries and cafés.
Guided by a philosophy of celebrating the highest quality products, it uses only handmade methods to bake them as befits a manufactory, using the best ingredients.
It offers a wide selection of the finest French baguettes, croissants, sweet baked goods, a variety of breakfast and lunch menus that the capital’s residents have come to love.
Wyborowa Pernod Ricard, is a distribution company that markets and sells brands available within the Pernod Ricard Group, including internationally recognized vodkas, whiskies, rums, gins, champagnes and wines. It is also responsible for developing Polish vodka brands internationally. The company’s success lies in its attention to the place of origin of the ingredients used in production. Thanks to this, consumers receive a reputable product appreciated around the world. The company attaches great importance to the quality of the products it offers, as well as its actions in accordance with the highest ethical standards. Corporate social responsibility (CSR) is an integral part of its activities. Wyborowa Pernod Ricard has adopted an action plan for sustainable development and responsible alcohol consumption, in line with the UN Sustainable Development Goals.
PARTNERZY MEDIALNI & INSTYTUCJONALNI
Helios is the largest cinema chain in Poland. Its 54 multiplexes in 46 cities guarantee a unique film experience of the highest quality.
The latest productions and unique special projects are presented on the screens. Helios sets new standards for film reception in the cinema. In selected multiplexes it presents the Helios Dream concept, which is an answer to the dream of an intimate space to watch films in fantastic sound and picture quality.
JCDecaux is the No. 1 outdoor advertising company in the world. Since 1991, JCDecaux has been the official advertising operator at Warsaw’s Chopin Airport, a regional aviation hub and the fastest growing airport in Europe.
Lagardère Travel Retail is a global leader in the travel retail industry. The company manages a network of more than 5,000 stores operating in airports, train stations and other concession spaces in 42 countries and regions. In Poland, it manages a network of approximately 1,000 outlets under 40 brands including Inmedio, Costa Coffee, So Coffee, Relay, Aelia Duty Free, 1Minute.
Sawa Taxi as a taxi corporation has existed since 1993. Its range covers the whole of Warsaw. It enjoys great trust of business and private customers. Founder of the Polish Taxi Network, which brings together corporations from many cities in Poland in one application “Taxi 19123”.
The Grand Theater – National Opera is the largest cultural institution in Poland.
Our position and importance go hand in hand with our capabilities – a huge stage with very good technical conditions, a large auditorium, representative interiors. The Grand Theater is also a wonderful audience – faithful and demanding, expecting the highest level from our performances.
CONTACT
La Belle Vie
Would you like to become a French Touch participant?
Every autumn, French Touch invites you to discover France and its charms. The art of living à la française, exquisite French cuisine, a unique culture…. A unique journey without crossing borders.
e-mail: contact@frenchtouchlabellevie.com
Tel.: +48 572 248 095
Office:
Mannequins sp. z o.o.
ul. Marszałkowska 58/15
00-545 Warszawa
NIP: 526-27-77-525
By completing and submitting the form, I consent to the processing of my personal data provided through it, within the scope specified in the Privacy Policy, in order to provide me with the requested information and to provide me with information regarding the show in the future by Mannequins sp. z o.o. ul. Marszałkowska 58/15, Warsaw. Please be informed that your consent may be revoked at any time by sending an e-mail to our company from the address to which the consent applies.
PRESS ROOM
French Touch is also a media event. The participation of many Celebrities and well-known personalities draws public attention to it.