DISCOVER
FRENCH TOUCH
FRENCH TOUCH is first and foremost a Show with the participation of Polish and French artists. It has been on the Polish market for 9 years now, and with each subsequent edition it surprises with its grandeur and leaves an indelible impression! Broadcasted live on prime time television every year, it attracts millions of viewers in front of their screens. After the show – the After Party! This is not only an opportunity to relax in a good company, but also to make interesting business contacts! For more information, see the Show section.
FRENCH TOUCH is also a commercial action! It consists of discount offers and an exceptional range of French or French-inspired products. More than 7,000 sales and service points are taking part in it. – Read more in the section on the Commercial Action.
Each year, the Gala and the Commercial Action are also accompanied by an edition of the prestigious magazine La belle vie! – available free of charge in print and online, records several million downloads per year. See more information in the Magazine section.
Watch the video
FRENCH TOUCH OCTOBER 2024 
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FRENCH TOUCH OCTOBER 2024 ·
FRENCH TOUCH OCTOBER 2024 ·
FRENCH TOUCH OCTOBER 2024 ·
FRENCH TOUCH OCTOBER 2024 ·
COMMERCIAL ACTION
For companies and shops, FRENCH TOUCH is an opportunity to promote unique know-how and French or French-inspired products. For consumers, it means access to special promotional offers and an exceptional range of goods.
Next year there will be two editions of the commercial action in May and October.
The FRENCH TOUCH Shopping Action is an event in which more than 7,000 retail and service outlets participate. The promotional offers of our partners are presented in social media and mailings.
The FRENCH TOUCH Commercial Action makes customers gain an “APPETITE FOR FRENCH” and the French lifestyle.
MAGAZINE
LA BELLE VIE !
Every year, La Belle Vie ! enchants its readers with beautiful photographs and interesting articles. Reading it, is like a journey into the heart of French culture.
The editorial line of “La Belle Vie” is very elegant. With a layout that leaves plenty of space for illustrations, the magazine covers a variety of topics of interest to readers: music, cinema, fashion, art, tourism and business, it is a journey between tradition and trends.
The pages dedicated to business are also worth noting – these are the so-called ‘blue pages of business’, where we give voice to our Partners.
Distributed free of charge to around 4 million readers, it offers the opportunity to present products and brands to a wide audience in a very attractive context.
MAGAZINE ADVERTISING PRICE LIST
Double page: 30,000 PLN NET
Single page: 20 000 PLN NET
2 cover: 30 000 PLN net
3 cover: 30 000 PLN NET
4 cover: 40 000 PLN net
Insert: contact us
SHOW
FRENCH TOUCH
3.10.2024
TV broadcast the French Touch show is a huge success gathering over 5 million viewers during its various broadcasts.
The show French Touch La Belle Vie, which takes place in the prestigious interiors of the Grand Theatre – National Opera, is the highlight of the season.
Not only does this flamboyant show include performances by the best French and Polish artists, as well as rising stars of the music scene, but also unforgettable scenographic creations, fashion shows, spectacular performances by French cabarets… In short, it is an event you just can’t miss!
In this year’s edition, we saw the big stars such as Zaz or Patrick Bruel as well as the young sisters Camille and Julie Berthollet, Sarah Schwab, Krystian Ochman Alicja Szemplińska and Daria Marx. The artists will also sang unique, unprecedented French-Polish duets! But the French Touch show is more than just a concert: the event also included a performance by the world’s greatest cabaret – Moulin Rouge, a musical comedy „Je vais t’aimer”, a tribute to Mim Marceau, a tribute to Louis de Funès and a fashion show by MAIÔ Paris.
And when the show is over, get ready for the prestigious After Party with music, snacks and drinks in the foyer of the Grand Theater. After midnight, the party continued for the first time at the Opera Club, with an open bar, music and dancing until dawn!
Watch the video from previous years
COOPERATION
BECOME A PARTNER OF FRENCH TOUCH 2024·
BECOME A PARTNER OF FRENCH TOUCH 2024·
BECOME A PARTNER OF FRENCH TOUCH 2024·
BECOME A PARTNER OF FRENCH TOUCH 2024·
BECOME A PARTNER OF FRENCH TOUCH 2024·
PARTNERS
Président is a global brand for which it is important to be as close as possible to its consumers every day. In Poland, Président cheeses have been present for more than a quarter of a century and have a large group of loyal buyers, as evidenced by the brand’s strong market position. To meet the expectations of Polish consumers, Président has expanded its product range and introduced white cheeses, fresh cream and butter.
MAIN PARTNERS
Biedronka is the largest retailer in Poland, with more than 3,400 stores located in more than 1,300 towns and cities. It has been present on the Polish market since 1995 and for more than 28 years, it has been building closeness with its customers by offering them a wide selection of the highest quality products, attractive prices and favorable promotions.
Bonduelle is a French agri-food group that has been offering and promoting plant-based foods around the world for 170 years. In Poland, the Bonduelle brand has been present for more than 30 years and has quickly become a leader in the domestic market for canned vegetables.
Caudalie is an independent, family-owned cosmetics company created in 1995 at the Smith Haut Lafitte estate in Bordeaux.
The brand is the quintessence of quality coming from nature – most products contain innovative, patented ingredients made from grapes and vines. They are developed in collaboration with the best research laboratories working on anti-aging substa
1664 Blanc is an unobvious proposition in every respect. It has a balanced yet complex character. Experiencing 1664 Blanc resembles a journey through the flavor notes: from delicate bitterness through notes of citrus and coriander, to subtle spices.
PARTNERS
BIC® is a company with over 70 years of tradition, a world leader in the category of school and office products, razors and lighters. It is recognised for its commitment to sustainability and innovative thinking about everyday objects.
Bonne Maman is a brand created for the love of the best flavors of jam or custard. Combining simplicity with delicious ingredients, Bonne Maman makes the famous French breakfasts right at your fingertips! Bonne Maman are #PROSTY!
The Castel Freres family has more than 70 years of experience in the production and sale of wine. On this basis, it has created Castel Châteaux et Grands Crus – 20 extraordinary estates. Each is different, but each reflects the best of the region. They present a diversity of landscapes, grape varieties, personalities and winemaking styles.
Jurajska is a natural mineral water, drawn from the rocks of the Krakow-Czestochowa Jurassic Highlands, rich in calcium and magnesium. It has a unique mineral composition that is ideal for daily consumption and has a positive opinion of the Institute Matki i Dziecka.
Le Petit Olivier, cosmetics close to nature.
Created 20 years ago in the south of France in Salon-de-Provence, the Le Petit Olivier brand draws its inspiration from the very heart of true, authentic Provence. We are convinced that natural beauty is very precious and should be respected. That is why we have always attached importance to offering products made in France, combining nature, pleasure of use and effectiveness. They will help you create a comfortable daily beauty ritual.
Made in France
Cafe Sati coffee roasting plant is an Alsatian family business founded by Georges Schulé in 1926 in Strasbourg.
More than 30 years ago, Cafe Sati Poland, a subsidiary based in Kwidzyn, was established, an undisputed leader in the flavored coffee market.
MONIN is a leading brand of PREMIUM class syrups, fruit purees, cocktail bases and liqueurs.
SCM is the exclusive importer of MONIN products in Poland. The company’s main areas of activity are development and creation of new solutions in the category of products and beverages for the HORECA channel, as well as consulting in their processing.
Delicious ready-made dish Just heat it up!
Ślimaki Zdrowo Zakręcone are Polish snails with butter and herbs. Rich in protein and a natural aphrodisiac. Add a baguette, candles, a bunch of friends and enjoy the moment….
For 30 years, ABA PAPER has been one of the leaders in the printing market in Poland. We specialize in supporting advertising and marketing activities in the areas of offset and digital printing. ABA PAPIER’s Bulk Correspondence Center serves national and local customers of all industries, especially banking, debt collection, energy and media suppliers . We have a modern machinery park and comprehensive production expertise.
Dassault Systèmes, a APSYS is one of the leading commercial real estate operators in Poland and France. The company carries out activities in the retail real estate segment, mixed-use projects and residential developments. It currently manages 19 retail facilities in Poland.
Dassault Systèmes, a 3DEXPERIENCE® Company, is a catalyst for human progress. We provide companies and individual users with virtual collaborative environments to develop sustainable innovations.
La Biosthétique offers a highly effective, specialized care concept with individual solutions for each hair and skin type.
That’s the philosophy. That’s the culture. Our Culture.
LOT Polish Airlines is among a small group of the longest established carriers in the world.
With a modern fleet and an extensive route network, they offer safe and comfortable travel around Poland, Europe, Asia and North America. LOT Polish Airlines’ membership in the world’s largest alliance Star Alliance, the provision of charter services and cooperation with many recognized airlines provide passengers with solutions and quality at the highest level.
Mazars in Poland serves Polish and international companies, offering them a full range of services in the fields of audit, accounting and payroll outsourcing, tax, consulting, financial advisory and sustainable development.
Opera Club is an exclusive venue maintained in an oriental climate. We provide comprehensive organization of any event. We help create the entire scenario of the event from technical, music and catering services to the decor.
ROYAL TULIP WARSAW APARTMENTS is a 5-star aparthotel with 312 apartments. The property has a Mozaika Restaurant, Bar and Delicatessen with great cuisine. Guests also have at their disposal a well-equipped gym along with a sauna.
Sofitel Warsaw Victoria is a luxury hotel located in the heart of Warsaw, close to the 18th century park Ogród Saski, the Old Town, the Royal Castle and the National Opera. It is the ideal place for both business and pleasure travelers.
Wyborowa Pernod Ricard, is a distribution company that markets and sells brands available within the Pernod Ricard Group, including internationally recognized vodkas, whiskies, rums, gins, champagnes and wines. It is also responsible for developing Polish vodka brands internationally. The company’s success lies in its attention to the place of origin of the ingredients used in production. Thanks to this, consumers receive a reputable product appreciated around the world. The company attaches great importance to the quality of the products it offers, as well as its actions in accordance with the highest ethical standards. Corporate social responsibility (CSR) is an integral part of its activities. Wyborowa Pernod Ricard has adopted an action plan for sustainable development and responsible alcohol consumption, in line with the UN Sustainable Development Goals.
MEDIA AND INSTITUTIONAL PARTNERS
The French Embassy in Poland has supported the French Touch campaign since its inception in 2015.
The Institut Français (French Institute) in Poland is a French institution working for cultural cooperation and exchange. It belongs to a network of 96 French Institutes operating around the world, which, together with 800 associations of the Alliance française, take care of the image of France abroad and the dialogue between different cultures.
ANYWHERE.PL Media Platform – we have been developing our passion in the media, marketing, communications market for years, with a focus on interesting stories and even more interesting people. We are also involved in audio-visual production, live-streaming and photography.
November 9 in Krakow will see the Polish qualifiers for Bocuse D’OR, the most prestigious culinary competition in the world. Six chefs will compete for a pass to the culinary league of champions, who will will present their creativity, technique and taste in front of a wide audience. Evaluation of their skills will be carried out by jurors, authorities of domestic and global
gastronomy, including chefs from restaurants with 2 and 3 Michelin stars.
JCDecaux is the No. 1 outdoor advertising company in the world. Since 1991, JCDecaux has been the official advertising operator at Warsaw’s Chopin Airport, a regional aviation hub and the fastest growing airport in Europe.
Lagardère Travel Retail is a global leader in the travel retail industry. The company manages a network of more than 5,000 stores operating in airports, train stations and other concession spaces in 42 countries and regions. In Poland, it manages a network of approximately 1,000 outlets under 40 brands including Inmedio, Costa Coffee, So Coffee, Relay, Aelia Duty Free, 1Minute.
Lepetitjournal.com Varsovie since 2006, is a general-interest French-language online media about life in Poland with an average of 52,000 page views per month in 2023, a 7-day-a-week newsletter: news, culture, society, business
The Polish Press Agency is the largest news agency in Poland with a history of more than 100 years. Every day PAP publishes nearly 1,000 dispatches and press releases. The editorial staff consists of about 400 journalists, photojournalists, cameramen, editors. The agency has its own web portals and news services, a modern Press Center for organizing conferences and conducting online broadcasts. Thanks to its cooperation with the most important domestic and foreign editorial offices, PAP is a sought-after partner in image creation, implementation of promotional strategies or handling various media projects.
PKP Intercity is Poland’s largest rail carrier, connecting smaller centers with agglomerations, as well as enabling convenient travel across Europe by providing transportation accessibility for residents of a growing number of cities and towns.
Sawa Taxi as a taxi corporation has existed since 1993. Its range covers the whole of Warsaw. It enjoys great trust of business and private customers. Founder of the Polish Taxi Network, which brings together corporations from many cities in Poland in one application “Taxi 19123”.
Screen Network is the market leader in Digital Out of Home – digital outdoor advertising. The messages displayed on our screens reach more than 6 million people every day. We manage the country’s largest network of more than 20,000 advertising screens.
Super Express – a Polish daily sensational and entertainment newspaper, published in Warsaw since 1991. Its first journalistic team consisted mostly of the previous cast of the “Evening Express”.
TVP Kobieta is a lifestyle channel – inspiring and educating. 23-29 October – a week of French culture with cinema, celebrities and lifestyle programmes. 29.10 (Sunday) at 21:30 the French Touch Gala on TVP Kobieta!
TV5 Monde – a French television station aimed at foreign audiences. Its most important task is to promote the French language and the culture of French-speaking countries.
The Grand Theater – National Opera is the largest cultural institution in Poland.
Our position and importance go hand in hand with our capabilities – a huge stage with very good technical conditions, a large auditorium, representative interiors. The Grand Theater is also a wonderful audience – faithful and demanding, expecting the highest level from our performances.
THINKTANK is a Polish think tank, founded in 2009. It operates as a social enterprise. It runs a club for decision-makers and has its own media.
CONTACT
La Belle Vie
Would you like to become a French Touch participant?
Every autumn, French Touch invites you to discover France and its charms. The art of living à la française, exquisite French cuisine, a unique culture…. A unique journey without crossing borders.
e-mail: office@frenchtouchb2b.com
Office:
Anor Sp. z o.o.
ul. Grzybowska 3/12
00-132 Warszawa
Tel.: +48 537 500 564
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PRESS ROOM
French Touch is also a media event. The participation of many Celebrities and well-known personalities draws public attention to it.