DISCOVER
FRENCH TOUCH
FRENCH TOUCH is first and foremost a Show with the participation of Polish and French artists. It has been on the Polish market for 10 years now, and with each subsequent edition it surprises with its grandeur and leaves an indelible impression! Broadcasted live on prime time television every year, it attracts millions of viewers in front of their screens. After the show – the After Party! This is not only an opportunity to relax in a good company, but also to make interesting business contacts! For more information, see the Show section.
FRENCH TOUCH is also a commercial action! It consists of discount offers and an exceptional range of French or French-inspired products. More than 7,000 sales and service points are taking part in it. Read more in the section on the Commercial Action.
Each year, the Gala and the Commercial Action are also accompanied by an edition of the prestigious magazine La belle vie! – available free of charge in print and online, records several million downloads per year. See more information in the Magazine section.
Watch the video
FRENCH TOUCH 2024 
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FRENCH TOUCH 2024 ·
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FRENCH TOUCH 2024 ·
COMMERCIAL ACTION
For companies and shops, FRENCH TOUCH is an opportunity to promote unique know-how and French or French-inspired products. For consumers, it means access to special promotional offers and an exceptional range of goods.
The FRENCH TOUCH Shopping Action is an event in which more than 7,000 retail and service outlets participate. The promotional offers of our partners are presented in social media and mailings.
This year, the commercial action takes place from 17 to 23 October 2024 in Biedronka shops.
The FRENCH TOUCH Commercial Action makes customers gain an “APPETITE FOR FRENCH” and the French lifestyle.
MAGAZINE
LA BELLE VIE !
Every year, La Belle Vie ! enchants its readers with beautiful photographs and interesting articles. Reading it, is like a journey into the heart of French culture.
The editorial line of “La Belle Vie” is very elegant. With a layout that leaves plenty of space for illustrations, the magazine covers a variety of topics of interest to readers: music, cinema, fashion, art, tourism and business, it is a journey between tradition and trends.
The pages dedicated to business are also worth noting – these are the so-called ‘blue pages of business’, where we give voice to our Partners.
Distributed free of charge to around 4 million readers, it offers the opportunity to present products and brands to a wide audience in a very attractive context.
The latest issue of the magazine is now available. We warmly invite you to read it!
MAGAZINE ADVERTISING PRICE LIST
Double page: 30,000 PLN NET
Single page: 20 000 PLN NET
2 cover: 30 000 PLN net
3 cover: 30 000 PLN NET
4 cover: 40 000 PLN net
Insert: contact us
SHOW
FRENCH TOUCH
3.10.2024
TV broadcast the French Touch show is a huge success gathering over 5 million viewers during its various broadcasts.
The show French Touch La Belle Vie, which takes place in the prestigious interiors of the Grand Theatre – National Opera, is the highlight of the season.
Not only does this flamboyant show include performances by the best French and Polish artists, as well as rising stars of the music scene, but also unforgettable scenographic creations, fashion shows, spectacular performances by French cabarets… In short, it is an event you just can’t miss!
In this year’s edition, we saw the big stars such as Carla Bruni or Florent Pagny as well as Jain, Claude, Andrzej Piaseczny, Margaret, Natalia Nykiel, Alicja Szemplińska, Nour Ayadi and Sarah Schwab. The artists will also sang unique, unprecedented French-Polish duets! But the French Touch show is more than just a concert: the event also included a performance by the dance group La Compagnie D’pendanse.
And when the show is over, get ready for the prestigious After Party with music, snacks and drinks in the foyer of the Grand Theater. After midnight, the party was continued at the Opera Club, with an open bar, music and dancing until dawn!!
COOPERATION
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PARTNERS
Président is a global brand for which it is important to be as close as possible to its consumers every day. In Poland, Président cheeses have been present for more than a quarter of a century and have a large group of loyal buyers, as evidenced by the brand’s strong market position. To meet the expectations of Polish consumers, Président has expanded its product range and introduced white cheeses, fresh cream and butter.
MAIN PARTNERS
Biedronka is the largest retailer in Poland, with more than 3,400 stores located in more than 1,300 towns and cities. It has been present on the Polish market since 1995 and for more than 28 years, it has been building closeness with its customers by offering them a wide selection of the highest quality products, attractive prices and favorable promotions.
Bonduelle is a French agri-food group that has been offering and promoting plant-based foods around the world for 170 years. In Poland, the Bonduelle brand has been present for more than 30 years and has quickly become a leader in the domestic market for canned vegetables.
PARTNERS
Dassault Systèmes, a APSYS is one of the leading commercial real estate operators in Poland and France. The company carries out activities in the retail real estate segment, mixed-use projects and residential developments. It currently manages 19 retail facilities in Poland.
BNP Paribas Cardif is an insurance company that has been creating and offering insurance for 50 years through close collaboration with partners in various sectors.
We offer a range of life, health and non-life insurance products to customers of banks, retail chains, e-commerce companies and car manufacturers. Our mission is to make insurance more accessible and enable our partners’ customers to plan their future with peace of mind and make their dreams come true.
The beauty is in the simplicity. The taste is hidden in Bonne Maman.
The secret of Bonne Maman is simple – natural ingredients and a traditional home recipe!
Bonne Maman is the symbol of delicious French breakfasts. The sweet story of Bonne Maman began in 1971 in a small French village. This is where the most popular jam in France today is made, and its trademark is the iconic jar with its red and white checked lid and elegant label.
BSJP | bnt is a multidisciplinary legal practice with international reach and one of Poland’s premier law firms for business.
We are present in 4 locations in Poland, i.e. Warsaw, Gdańsk, Katowice and Poznań, where experts of various specialisations work in multilingual teams, advising both domestic and foreign clients. We take pride in being one of the market leaders in relation to work for German, Nordic and French clients in Poland.
Cafe Sati coffee roasting plant is an Alsatian family business founded by Georges Schulé in 1926 in Strasbourg.
More than 30 years ago, Cafe Sati Poland, a subsidiary based in Kwidzyn, was established, an undisputed leader in the flavored coffee market.
The Castel Freres family has more than 70 years of experience in the production and sale of wine. On this basis, it has created Castel Châteaux et Grands Crus – 20 extraordinary estates. Each is different, but each reflects the best of the region. They present a diversity of landscapes, grape varieties, personalities and winemaking styles.
Caudalie is a family-owned cosmetics company originating from the Bordeaux region that combines the power of natural ingredients from the vine and grape with innovation.
Note – Caudalie is a pioneering brand that constantly collaborates with top research laboratories such as Harvard Medical School. Collaborative research has led to the discovery and patenting of unique, innovative anti-ageing ingredients. The brand’s mission is to remain the most effective brand of pure, natural cosmetics, as well as the most eco-responsible.
Dassault Systèmes, a 3DEXPERIENCE® Company, is a catalyst for human progress. We provide companies and individual users with virtual collaborative environments to develop sustainable innovations.
Henkell Freixenet Poland is part of the international Henkell Freixenet group, world leader in the sparkling wine category. As a group, Henkell Freixenet currently operates in 150 countries worldwide and has subsidiaries in 30 countries with over 60 brands.
The company has extensive technological and production facilities, the potential of which is used by many of its sister companies. Henkell Freixenet Poland is a major exporter of its products outside Europe to countries such as Canada, the United States, Nigeria, via Kazakhstan, China and New Zealand, as well as an importer and distributor of the world’s finest wines. Henkell Freixenet is not only the world’s leading producer of sparkling wines; we also have a dossier of premium wines and spirits. Our high-quality brands and products are appreciated the world over. CELEBRATE LIFE – we’re where people party.
Henkell Freixenet Poland is part of the international Henkell Freixenet group, world leader in the sparkling wine category. As a group, Henkell Freixenet currently operates in 150 countries worldwide and has subsidiaries in 30 countries with over 60 brands.
The company has extensive technological and production facilities, the potential of which is used by many of its sister companies. Henkell Freixenet Poland is a major exporter of its products outside Europe to countries such as Canada, the United States, Nigeria, via Kazakhstan, China and New Zealand, as well as an importer and distributor of the world’s finest wines. Henkell Freixenet is not only the world’s leading producer of sparkling wines; we also have a dossier of premium wines and spirits. Our high-quality brands and products are appreciated the world over. CELEBRATE LIFE – we’re where people party.
Jurajska is a natural mineral water, drawn from the rocks of the Krakow-Czestochowa Jurassic Highlands, rich in calcium and magnesium. It has a unique mineral composition that is ideal for daily consumption and has a positive opinion of the Institute Matki i Dziecka.
Biosthétique offers a highly effective specialist skincare concept with individual solutions for every hair and skin type.
That’s the philosophy. That’s the culture. Our culture.
Le Petit Olivier, cosmetics close to nature.
Created 20 years ago in the south of France in Salon-de-Provence, the Le Petit Olivier brand draws its inspiration from the very heart of true, authentic Provence. We are convinced that natural beauty is very precious and should be respected. That is why we have always attached importance to offering products made in France, combining nature, pleasure of use and effectiveness. They will help you create a comfortable daily beauty ritual.
Made in France
LOT Polish Airlines is among a small group of the longest established carriers in the world.
With a modern fleet and an extensive route network, they offer safe and comfortable travel around Poland, Europe, Asia and North America. LOT Polish Airlines’ membership in the world’s largest alliance Star Alliance, the provision of charter services and cooperation with many recognized airlines provide passengers with solutions and quality at the highest level.
MONIN is a leading brand of PREMIUM class syrups, fruit purees, cocktail bases and liqueurs.
SCM is the exclusive importer of MONIN products in Poland. The company’s main areas of activity are development and creation of new solutions in the category of products and beverages for the HORECA channel, as well as consulting in their processing.
Opera Club is an exclusive venue maintained in an oriental climate. We provide comprehensive organization of any event. We help create the entire scenario of the event from technical, music and catering services to the decor.
Renault is a long-established carmaker, renowned for its innovation and a pioneer in the electric car segment in Europe.
With its ‘Renaulution’ strategic plan, unveiled in January 2021, the brand is betting on ambitious, value-creating change. Renault’s aim is to set new standards and introduce innovative services in the fields of technology, energy use and mobility, and not just in the automotive sector.
ROYAL TULIP WARSAW CENTRE is a 5-star aparthotel with 312 flats.
The property has a Mozaika restaurant, a bar and a delicatessen serving excellent cuisine. Guests can also make use of a well-equipped gym with a sauna.
We provide professional security, monitoring and cleaning solutions.
As part of the international SERIS Group, one of the global leaders in the security market, we have been providing services in Poland for over 30 years. We combine innovative technologies with the highest competence of our personnel, offering effective and comprehensive solutions in the area of security, safety and cleaning.
This luxury hotel is located in the heart of Warsaw, close to the Saxony Garden, the Old Town, the Castle and the National Opera. It is the ideal place for business and leisure travellers. At the heart of the hotel is the restaurant La Brasserie Moderne, which offers a seasonal menu combining the richness of French tradition with Polish accents.
Delicious ready-made dish Just heat it up!
Ślimaki Zdrowo Zakręcone are Polish snails with butter and herbs. Rich in protein and a natural aphrodisiac. Add a baguette, candles, a bunch of friends and enjoy the moment….
Unum is an insurance company that has been operating in the United States since 1848, the United Kingdom and Poland. Our mission is to provide our customers with security and peace of mind.
Our range of products for individuals and groups includes life insurance, cover for a wide range of illnesses including cancer and heart disease, hospital stays, as well as policies that help build capital for the future in addition to protection. More than 7,000 companies and 430,000 Poles already put their trust in us because we protect the most precious thing of all: life. Their lives.
VINCENT BOULANGERIE PATISSERIE is the brand behind Warsaw’s longest established chain of French bakeries and cafés.
Guided by a philosophy of celebrating the highest quality products, it uses only handmade methods to bake them as befits a manufactory, using the best ingredients.
It offers a wide selection of the finest French baguettes, croissants, sweet baked goods, a variety of breakfast and lunch menus that the capital’s residents have come to love.
Wyborowa Pernod Ricard, is a distribution company that markets and sells brands available within the Pernod Ricard Group, including internationally recognized vodkas, whiskies, rums, gins, champagnes and wines. It is also responsible for developing Polish vodka brands internationally. The company’s success lies in its attention to the place of origin of the ingredients used in production. Thanks to this, consumers receive a reputable product appreciated around the world. The company attaches great importance to the quality of the products it offers, as well as its actions in accordance with the highest ethical standards. Corporate social responsibility (CSR) is an integral part of its activities. Wyborowa Pernod Ricard has adopted an action plan for sustainable development and responsible alcohol consumption, in line with the UN Sustainable Development Goals.
MEDIA AND INSTITUTIONAL PARTNERS
The French Embassy in Poland has supported the French Touch campaign since its inception in 2015.
The Institut Français (French Institute) in Poland is a French institution working for cultural cooperation and exchange. It belongs to a network of 96 French Institutes operating around the world, which, together with 800 associations of the Alliance française, take care of the image of France abroad and the dialogue between different cultures.
ANYWHERE.PL Media Platform – we have been developing our passion in the media, marketing, communications market for years, with a focus on interesting stories and even more interesting people. We are also involved in audio-visual production, live-streaming and photography.
Helios is the largest cinema chain in Poland. Its 54 multiplexes in 46 cities guarantee a unique film experience of the highest quality.
The latest productions and unique special projects are presented on the screens. Helios sets new standards for film reception in the cinema. In selected multiplexes it presents the Helios Dream concept, which is an answer to the dream of an intimate space to watch films in fantastic sound and picture quality.
JCDecaux is the No. 1 outdoor advertising company in the world. Since 1991, JCDecaux has been the official advertising operator at Warsaw’s Chopin Airport, a regional aviation hub and the fastest growing airport in Europe.
Lagardère Travel Retail is a global leader in the travel retail industry. The company manages a network of more than 5,000 stores operating in airports, train stations and other concession spaces in 42 countries and regions. In Poland, it manages a network of approximately 1,000 outlets under 40 brands including Inmedio, Costa Coffee, So Coffee, Relay, Aelia Duty Free, 1Minute.
Lepetitjournal.com Varsovie since 2006, is a general-interest French-language online media about life in Poland with an average of 52,000 page views per month in 2023, a 7-day-a-week newsletter: news, culture, society, business
RADIO KOLOR 103 FM is specially selected pop, soul and R’n’B music, with a dose of reliable information from Warsaw and the surrounding area. It offers original programmes, interesting guests and local topics.
Radio Kolor 103 FM is one of the first commercial radio stations in Poland. Since 1993, it has been bringing colour to Warsaw and the surrounding area. It closely follows life in our city and reports on it on the air. Radio Kolor is specially selected pop, soul and R’n’B music, with a dose of reliable information, original programmes, guests and local topics. It’s also an original brand, founded by Wojciech Mann and Krzysztof Materna. Radio Kolor can be heard on 103 FM in Warsaw and the surrounding area, and via the mobile app anywhere, anytime.
Sawa Taxi as a taxi corporation has existed since 1993. Its range covers the whole of Warsaw. It enjoys great trust of business and private customers. Founder of the Polish Taxi Network, which brings together corporations from many cities in Poland in one application “Taxi 19123”.
Screen Network is the market leader in Digital Out of Home advertising. The messages displayed on our screens reach more than 6 million people every day. We manage the largest network in the country with over 20,000 advertising screens.
STRÖER Polska is a leader in OOH with 15,000+ media, 5,000 digital screens and the exclusive advertiser for the Warsaw Metro.
STRÖER Polska provides a full service from planning to results reporting. Thanks to the cooperation of specialists from OOH and digital advertising, it offers integrated communication solutions. It implements projects such as AdReport, develops the OOH and DOOH market by introducing new media and participates in studies such as Outdoor Track.
The Grand Theater – National Opera is the largest cultural institution in Poland.
Our position and importance go hand in hand with our capabilities – a huge stage with very good technical conditions, a large auditorium, representative interiors. The Grand Theater is also a wonderful audience – faithful and demanding, expecting the highest level from our performances.
THINKTANK is a Polish think tank, founded in 2009. It operates as a social enterprise. It runs a club for decision-makers and has its own media.
Francis Cabrel’s CONCERT
16.03.2024
Francis Cabrel, an artist who has been making a name for himself for decades with his emotional and universal lyrics and distinctive sound, performed for the first time in Poland as part of his international Trobador tour.
The Warsaw concert at the Palladium club was a kind of musical journey through the musician’s rich oeuvre. The gathered audience, in an intimate atmosphere, could hear both his classic hits such as: „Je l’aime à mourir” and “Petite Marie” as well as more recent compositions. For many fans, the experience was certainly one of a kind.
The event, a true celebration of music, could not have taken place without the support of partners – the French Embassy and the French Institute, Caudalie, Carrefour, Castel Frères, the law firm Gide Loyrette Nouel, Jurajska, Président, the France-Poland Association – to whom we would like to thank for their commitment and assistance.
CONTACT
La Belle Vie
Would you like to become a French Touch participant?
Every autumn, French Touch invites you to discover France and its charms. The art of living à la française, exquisite French cuisine, a unique culture…. A unique journey without crossing borders.
e-mail: office@frenchtouchb2b.com
Office:
Anor Sp. z o.o.
ul. Grzybowska 3/12
00-132 Warszawa
Tel.: +48 537 500 564
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PRESS ROOM
French Touch is also a media event. The participation of many Celebrities and well-known personalities draws public attention to it.